I am sitting here, already feeling an increased sense of holiday induced stress and urgency, bracing myself for all of the Black Friday (and beyond) inbox madness… wondering just what it is that I would actually enjoy receiving in MY inbox over the coming weeks.
Sitting here, I’m realizing I want to hear from some of my favorite people and businesses in a really non-hype, non-urgent, slow, and gentle kind of way.
I want to see a kind of reaching out (perhaps with something to sell; perhaps not) that provides a bit of an antidote to the normal ‘buy, buy, buy’ of this time of year.
…as if we aren’t already bombarded by enough? The ongoing tragedies playing out on the world stage, the closer-to-home realities of navigating our own familial and collegial relationships and obligations+desires, the looming holidays with all of the extra stuff (both amazing and challenging) added to our calendars and ToDo lists….
And then, on top of all of that, all of the extra inbox chatter as everyone (and their cat) attempts to cash in on and get their piece of the capitalistic pie via Black Friday offers, holiday sales, and other promotions all asking you (over and over and with great urgency) to buy, buy, buy.
For instance, I counted the emails that I received at this time of year from a (larger) company last year … if I recall correctly, I received 27 emails over 15 days from that one source alone.
That’s really overwhelming for me. All of it is. As an introverted, highly sensitive being, I just want to hide away and have nothing to do with any of it.
But, I can’t.
I have bills to pay which means I also must have offers to share; I also need to make my voice heard in the marketplace of much bigger/louder voices than mine.
So, in order to compete, in order to ‘get my slice of the capitalistic holiday pie’ I must also bombard you with emails, offers, urgency…
Right??? (Oh god, I hope not…)
And yet, that’s what seems to be needed. That seems to be the only path forward. But, is it?
Sitting here, tuning into what *I* want to receive, I perceive another way… a way that is counter to all the urgency and stress of the ‘Black Friday’ approach to sales… an approach that is aligned with my values of respect, generosity, slowness, and that arises from the Place of Moss and Rest.
It is in this spirit, that I offer to you what I most want to receive (in my inbox).
Today, I begin with this letter to you, pointing out the opposite of that – the urgency, fear, and scarcity that underlies so much of the marketing you (and I) will be encountering in an intensified manner over these next few weeks.
And, I want to emphasize that another way is possible.
If you, like me, feel absolutely grossed out by and want to hide when you think about marketing in the Black Friday way, stay tuned.
It is possible to attract new clients and make offers from a very different place – from a place that is deeply connected to Earth, to body, to the unseen… from a place that is Guided.
ps. want to join me in a non-urgent holiday season? In the GUIDED case study for witchy healers seeking to attract more clients, a foundational value is connection – connection to our bodies, to the Earth, to the unseen.
From this place of embodied connection, all is well. There is no need for urgency. It becomes possible to share our gifts and our offers without desperation.
We no longer fear not getting our ‘slice of the holiday pie’ because we’re not even playing that game anymore. We’re someplace else entirely.
Does this feel good to you?
If so, I invite you to join GUIDED. There are currently 3 spaces available (for the Nov/Dec case study).
To experience a much more chill+prosperous holiday season with me, I invite you to reach out now if you:
- Have worked with at least 1 witchy healing client in the past
- Want to integrate your spiritual nature into your marketing so your right fit people are guided (in a non-urgent way) into your business
- Want to get more clients, but you feel paralyzed and stuck, and like you might throw up when thinking about marketing your work
- Already have a list of contacts (any size will do) of people who could be interested in your services
- Are willing to expand your comfort levels (in a supported, resourced way) in order to achieve your create the thriving witchy healing business of your dreams
- Are friendly and coachable and have ~3 hrs/week to devote to this work;
Contact me, let me know a little bit about you (a couple of sentences will suffice), and I’ll share all the details.